Blog

  • my 16 year old son syndrome

    It’s an easy trap to fall into  isn’t  it? To assume that your  behaviours , patterns  and  preferences are like everybody else’s?

    Insights, Marketing, Social Media
    By: Admin Hooked Digitally | 03 Dec 2018 | Comments
  • is there space for face-to-face?

    As customers we demand faster, more convenient digital communication and as marketers we continue to invest digitally more and more- so is there really a space in the industry for bringing people together face-to-face?
     

    By: Admin Hooked Digitally | 26 Nov 2018 | Comments
  • How do you design your customers online experience?

    Over the last 20 years, the way customers find and consume information has changed rapidly. Our expectations have increased dramatically as we have become used to being able to search, find, book or buy what we want instantly.

    Customer, Customer Relationship, DigitalMarketing
    By: Admin Hooked Digitally | 22 Nov 2018 | Comments
  • It may be data driven, but isn’t it all just Marketing?

    It’s not Direct or Digital anymore. Newspapers have online subscription services. TV has ‘on demand’ viewing. Customer databases inform targeted social media advertising. And nobody is saying that web customers and shop customers are completely different. They haven’t been for years. The data tells us so! It tells us that Integrated Marketing, rather than a ‘battle of the channels’ will deliver Marketing and Business success.
     

    Data, DigitalMarketing
    By: Admin Hooked Digitally | 12 Nov 2018 | Comments
  • It’s only ROI, but I like it: 3 ways to increase ROI from social media

    The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media

    Customer, ROI, Social Media
    By: Admin Hooked Digitally | 08 Nov 2018 | Comments
  • Influencer Marketing Strategy – why you can’t afford to ignore it in 2018?

    With the preparation of the festive period being one of the busiest times for brands to hit their sales targets, and money in the marketing pot reflecting the importance put on this time of year, it’s of course important to cut through the razzle dazzle of the seductive Christmas TV ads and sparkly lights, and determine how your money is going to get that all important ‘reach’ and ‘customer engagement’.

    Insights, Marketers, Marketing, Workshop
    By: Admin Hooked Digitally | 10 Oct 2018 | Comments
  • Stop killing your writing muse: how to make the most of your creativity

    "I know I have the ability to write well. But whenever I look back on what I've written, it sucks."
    This comment came from a delegate on one of my IDM Digital Copywriting training courses recently. It struck a chord with me and the rest of the delegates.

    Content Marketing, Copy, Copywriting, Digital Marketing Malaysia, Malaysia, Social Media
    By: Admin Hooked Digitally | 03 Oct 2018 | Comments
  • Your top 5 tips - tasters for winning copy!

    If you want to produce positive, persuasive and successful selling copy, you need a system – one that you can use time and again as a prompt for the production of copy that’s truly brilliant, compelling and effective. 

    By: Admin Hooked Digitally | 01 Oct 2018 | Comments
  • Does your marketing copy reach hearts as well as mind?

    There are two ways to advance a sales proposition to your target customers. One is to use rational explanations that make solid sense. The second is to use emotional drivers. Which do you feel works best?There are two ways to advance a sales proposition to your target customers. One is to use rational explanations that make solid sense. The second is to use emotional drivers. Which do you feel works best?

    Copy, Copywriting, September, Short Courses, SMM, Social Media
    By: Admin Hooked Digitally | 05 Sep 2018 | Comments
  • Why Marketing Needs Great Storytellers

    Do you have a great storyteller in your business? More importantly, do you have one in your sales team or marketing department? If not, it might be time you recruited one. Fortunately there are now quite a lot of them about. Type “Storyteller” into your LinkedIn search box and you’ll be rewarded with 14,386 results. That’s a lot of storytellers.
     

    Content Marketing, Copy, Copywriting, September, Short Courses, SMM, Social Media
    By: Admin Hooked Digitally | 03 Sep 2018 | Comments

Recent Post

  • Posted by: Admin Hooked Digitally Posted on: 03 Dec, 2018

    my 16 year old son syndrome

    It’s an easy trap to fall into  isn’t  it? To assume that your  behaviours , patterns  and  preferences are like everybody else’s?

  • Posted by: Admin Hooked Digitally Posted on: 26 Nov, 2018

    is there space for face-to-face?

    As customers we demand faster, more convenient digital communication and as marketers we continue to invest digitally more and more- so is there really a space in the industry for bringing people together face-to-face?
     

  • Posted by: Admin Hooked Digitally Posted on: 22 Nov, 2018

    How do you design your customers online experience?

    Over the last 20 years, the way customers find and consume information has changed rapidly. Our expectations have increased dramatically as we have become used to being able to search, find, book or buy what we want instantly.

  • Posted by: Admin Hooked Digitally Posted on: 12 Nov, 2018

    It may be data driven, but isn’t it all just Marketing?

    It’s not Direct or Digital anymore. Newspapers have online subscription services. TV has ‘on demand’ viewing. Customer databases inform targeted social media advertising. And nobody is saying that web customers and shop customers are completely different. They haven’t been for years. The data tells us so! It tells us that Integrated Marketing, rather than a ‘battle of the channels’ will deliver Marketing and Business success.
     

  • Posted by: Admin Hooked Digitally Posted on: 08 Nov, 2018

    It’s only ROI, but I like it: 3 ways to increase ROI from social media

    The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media