Content Marketing: Strategy & Execution

Day 1 & 2: Content Marketing Strategy & Execution

This course will provide a comprehensive understanding of the components that make up a content strategy and the importance of creating a framework

You will learn:

  • An understanding of the difference between Content Strategy and Content Marketing; how the two are separate but connected
  • An identification and exposure to the common mistakes made when creating content strategy
  • How to plan content marketing, goals and the unique value proposition delivered through content
  • How to build your brand story, characterise content marketing, messaging and create audience impact
  • How to develop a content strategy that supports the overarching marketing strategy of your business

Who should attend?

The course is aimed at senior marketers looking to understand how to put a strategic content framework together to maximise content performance.

*Note: Courses can also be book as individual days.