Customer Retention Strategy

Day 1: Customer Retention: Strategy

You will learn:

  • An understanding of the real nature of customer loyalty, the true meaning and application of CRM
  • How your customers interact, use and buy (or not) from your brand
  • Analytical methods used to measure customer retention and loyalty
  • How to plan and target for customer contact strategy using online and offline communications
  • Implementation and evaluation skills for the success of your customer retention strategy