Helping organisations to build world-class marketing capabilities using IDM’s 5 step marketing transformation programme.
The single most important differentiating factor for any company is its people. Finding, supporting and developing skilled and motivated staff has always been one of the most challenging jobs in business. In the digital age, where marketing methods and the skills necessary for delivering objectives, strategy and tactics are changing continuously, being responsible for building a marketing team that can drive business growth takes focus.
Over the past 30 years and through more than 30,000 lectures, workshops, tutorials and mentoring sessions, the IDM has helped thousands of companies and those tasked with building their marketing capabilities to develop world class teams.
Through Hooked digitally, the IDM’s most comprehensive range of specialist courses are now available to you and your team with customized in-house marketing programmes.
Marketing assistants and New Marketing executives
Marketing executives and Middle Management
Strategists, Head of marketing, CMO
Needs: GSK required a development programme to plug identified skills gaps, bring key marketers up to speed with latest digital marketing best practice, improve business performance and increase ROI. PWC were looking for a tailored marketing programme to provide its business consultants with a solid grounding in digital and data based marketing effectiveness.
Needs: HSBC were looking to implement an accredited training programme to help change the behaviour within their organisation ensuring that digital was front of mind, breakdown any reservations around digital and offer solutions around current challenges they faced. Digital, mobile and SEM were the key focus for all such training.