Mobile Marketing: Strategy & Execution

Day 1: Mobile Marketing: Strategy

This course helps you navigate and define the mobile vision for your business, align stakeholders to plan the mobile roadmap, and optimise your mobile investment to maximise mobile revenues, and drive business efficiency.

You will learn:

  • The mobile landscape, trends and drivers to align your mobile plans to business strategy
  • An exploration of the rise of mCommerce and mPayments and the role of mobile marketing in transforming businesses
  • How to adopt mobile technology to leverage other marcoms investments
  • Techniques that maximise Conversion Rate Optimization and turbo charge CRM
  • How to prioritize your mobile roadmaps and integrate social media engagement to data

Who should attend?

This course is designed for directors and managers of digital teams who need to gain a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into their business strategy.

Day 2: Mobile Marketing: Execution

Learn a hands-on practical guide to deliver first class mobile experiences throughout the customer journey, focusing on the very latest developments in responsive web design, app Store marketing, geo-marketing, loyalty and analytics.

You will learn:

  • Knowledge to grasp the key trends in mobile devices, platforms, techniques and data
  • How to deliver "responsive" solutions to match tech requirements of multiple devices
  • How to deliver "responsive" customer experiences that meet real time individual customer needs
  • How to mobilise your Search Engine Marketing and increase the value of mobile marketing
  • How to use mobile analytics to maximise mobile traffic and mobile data for micro-targeting and building loyalty

Who should attend?

This course is designed for directors and managers of digital teams who need to gain a deeper understanding of the importance of mobile in driving profitable customer growth, how to de-risk mobile investment and build mobile into their business strategy.

*Note: Courses can also be book as individual days.