Social Media: Strategy, Tools & Tactics

Day 1: Social Media: Strategy

Learn to create a results-driven social media strategy that’s effective, measurable, accountable and contributes to the long-term success of your business.

You will learn:

  • An introduction to the 8 steps of social strategy development
  • A plan that aligns your social media landscape to your business objectives
  • An understanding of social listening and the role of influencers
  • An understanding of the impact of social media on brand awareness, engagement and positioning
  • An understanding of social media objectives, metrics and KPIs

Who should attend?

This course is designed for senior marketers with responsibility for digital strategy, who want to harness the power of social media.

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Day 2: Social Media: Tools & Tactics

Turn your social media strategy into actions, with all the tools and processes you need to implement and manage successful social media campaigns for your business.

You will learn:

  • An understanding to translate your social media strategy into action
  • How to make the most of social media tools, develop social listening & create social media content
  • How to evaluate your social media activity and calculate social media ROI
  • A guideline on innovating in the social media space

Who should attend?

This course is ideal for senior marketers who need to gain a deeper understanding of the benefits and practicalities of generating content and how to build it into their digital strategy.

*Note: Courses can also be book as individual days.

Note: Courses are HRDF claimable