Hooked Digitally’s strategic partner, The IDM, work with some of the leading figures in direct, data and digital marketing to deliver marketing qualifications and training. Practical and fast-paced, our trainings are designed to boost your confidence, influence and value from day one. Find out more about the tutors we work with below.
, an independent, strategic innovation and transformation consultancy. He has over 15 years in agency with strong background in creative innovation and digital transformation. Erik is a renowned speaker on innovation and digital transformation, teaching a number of courses and seminars in social media and digital marketing. more..Acoustic Group
Rob designs and delivers in-house workshops and online digital training for clients direct and on behalf of the IDM. He consistently receives excellent feedback from the 500 people he trains each year. more..
In recent years his work has seen wins at the B2B Marketing awards (five times) Database Marketing awards (twice), New Media Age awards, Revolution Digital Marketing awards, CRN awards, IDM Marketing awards, PPA and DMA awards.He has worked on digital marketing and strategy with many global brands including Motorola, Cisco, ITV, Lego, Skype, British Airways and Oracle. A highly regarded speaker, lecturer and writer, Steve has worked with the IDM since 2004 on various courses and events and has been invited to speak throughout the world on the subject of digital marketing. He was appointed a Fellow in 2009, making him one of their youngest ever appointments. As well as his role at Junction he is an IDM tutor, a member of the IDM Digital Council, a guest lecturer at various British universities and a longstanding Superbrands judge. more..
Prior to going independent Tim worked for 17 years in magazine publishing, at Future Publishing and Immediate Media. He now provides training and consultancy to some of the UK’s leading publishing and media organisations, including Time Inc, Harper Collins, Hachette UK, The Telegraph Media Group, News International, Reed Business Information, Egmont UK and BBC Magazines. more..
He has contributed to books on digital marketing by Dave Chaffey and PR Smith. He is a keynote speaker at conferences on a wide range of marketing and business development subjects. He runs a popular digital marketing blog, is a Tutor on IDM courses and proud to be a Fellow of the IDM. more..
Rosemary has given presentations covering all aspects of data protection compliance and permission based marketing to audiences in the UK, Europe, USA, Australia and South Africa. She is also a tutor for the Institute of Direct Marketing and was made an Honorary Life Fellow in 2009. more..
Mike is Managing Director of Optimize, a specialist search engine marketing and conversion optimisation agency which provides independent SEM services, consultancy and training to clients in the UK and overseas. Services include search engine optimisation, pay per click and Google Analytics. Mike has worked in SEM for over 10 years and has developed and implemented SEO and PPC strategies for clients such as the BBC, Dyson, Kodak, Nationwide, Parcelforce, Toshiba, Yell.com and the YHA.
David describes himself as a marketing generalist and is responsible for overseeing client activity. David has shared his marketing experience and knowledge for the last 15 years, lecturing and tutoring for the IDM. more..
Shane is an independent consultant and runs her own business ‘Think Direct’. She has over 30 years’ international business to business and consumer direct & digital marketing experience and provides strategic advice and training to both end users and marketing suppliers. Currently Shane is working with a number of companies who are implementing Marketing Automation to transform their businesses. In addition to her consultancy business, Shane also holds a number of non executive directorships and board advisory roles, and in 2015 was named Educator of the Year by the IDM.
15 years ago he set up his own consultancy ‘Hotchilly’ with over 30 clients across a range of sectors, successfully working as an independent consultant/planner either working directly with clients or retained to work with clients of leading communications agencies BEC and Together Agency and the Data Practice, Radar. Martin was awarded IDM Educator of the Year in 2016. more..
A business and marketing consultant with significant experience in B2B, B2C, commercial and not-for-profit organisations, and a particular specialism in the education sector. A strategist and trainer delivering leadership, business transformation, integrated marketing, and brand development projects, Julie’s expertise includes content marketing, brand engagement, recruitment, fundraising, CRM, digital and data, and social media.
These days he’s a digital consultant, trainer and academic (Adjunct Professor at Hult Business School, Digital Course Leader at Imperial College London and Visiting Lecturer at Kingston University). He is the author/ co-author of 3 books including The Best Of Global Digital Marketing Storybook 1 and 2. Mike has been Course Tutor on the IDM Diplomas for the past 5 years and has supported hundreds of students on their paths to a Professional Qualification. Mike teaches, trains and consults all over the world. In the last 18 months he has worked in Kuala Lumpur, Colombo, Mumbai, New Delhi, Dubai, Nicosia, Valletta, Paris, Grenoble, Moscow, Manchester and... London! more..
These include ‘Proposition Development’ and ‘Creative Strategy and Multichannel Implementation’. Paul is also an associate lecturer at the Institute of Fundraising (IoF) where he delivers sector-specific copywriting courses. Paul has trained staff from more than 350 commercial enterprises and 300 charity sector organisations in effective copywriting. His training combines attitudinal approaches, practical techniques and best-practice methodologies that can be applied immediately in the workplace to achieve impressive results. more..